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Tech

18 Things You Can Do Before 2018

  During November and December, many entrepreneurs are focusing business planning for 2018.    Often, this “business planning” is a complicated mess that leaves many frustrated. Many businesses will end up with a list of unrealistic goals and a lofty mission statement that looks great on paper but has no sustainable framework.    Our team…

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Life360: Your Circle Matters

September is Safety Awareness Month for agents, and it is a great time of year to check to make sure your safety plan for both your personal and professional life is in order.  Technology continues to evolve to help us not only improve customer service in transactions but also to improve safety while showing homes…

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Skyler360- The Admin You Have Always Wanted

For many agents, having a strong admin is critical to not only maintaining solid customer service, but to keep propelling their business forward.   Unfortunately finding an administrative assistant that can be dynamic and systematic at the same time is a major issue that our industry has been struggling to overcome.   Skyler 360 has made…

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Rockstar Tools: Homesnap Part 2

Do people know that you are a real estate agent?  Do you have a recognizable brand?  It is important to note that the key for an effective brand strategy is to pick one and then stick with it consistently.   Often when I sit down to train agents, they are overwhelmed by the many marketing options…

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Rockstar Tools: Homesnap Part 1

  Homesnap entered the real estate scene a few years ago and its preliminary technology caught my attention on the consumer side.   With one snap of your phone’s camera, you could easily pull up information about the property you were interested in.    Now the platform has grown to one of our favorite pro…

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How to Grow and Engage Your Instagram Audience

  Are you trying to grow your Instagram audience?  Here are a few tips to not only grow, but to also have an engaged audience.  If you don’t have an Instagram yet and you are looking for a basic guide to the app, click here to read one of my previous articles.   Set Goals…

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Leap To Improve Customer Service

  Our team just returned from #SMXWest.  This great conference was an eye opener for many emerging digital trends.  Surprisingly the most prominent theme that stood out was that no amount of flashy tech, widget or landing page can fix the user end and experience with the product/service.   Which leads me to my next statement……

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Email Marketing Might Be More Effective Than You Think

    Email marketing has a bad reputation. However, email has the potential to be more effective than marketing on social media! With smart phones, people are checking their emails several times a day. This goes for social media also, but more people can be reached through email marketing. Here are three reasons why email is…

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The Power of Hashtags

Hashtags are an incredibly useful marketing tool. They promote engagement, categorize content, and help businesses connect with their consumers.  To begin, let’s work on defining what a hashtag is and how to recognize one.    Definition: A hashtag can be a word or short phrase. This phrase is often typed without spaces and preceded by the…

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What is Phubbing?

  Do you Phub?  Are you Phubbing right now?  This new term has been catching some buzz so as a millennial that works in technology, I deemed it necessary to familiarize myself with this term. So, what is phubbing?   Phubbing (v) – The act of snubbing someone in a social setting by looking at…

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