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Rockstar Tools: Homesnap Part 2

Do people know that you are a real estate agent?  Do you have a recognizable brand?  It is important to note that the key for an effective brand strategy is to pick one and then stick with it consistently.   Often when I sit down to train agents, they are overwhelmed by the many marketing options…

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4 EASY Things To Boost Your Business Right Now

  It is pleasure to work with so many talented people in our industry every week.    The passions that the majority of agents have for helping people find happiness in homeownership inspires me to keep writing.   Our work is seasonal, regional, and impacted by the ebbs and flows of the economy.    …

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3 Ways To Get More Online Reviews

In my latest article, I discuss the importance online reviews have for your business. The next step of developing business is to have people review your business and continually get new reviews. So, how do you get people to review your business?   Ask This is simple! Ask your customers if they would please review your…

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Setting up Camp: Why Your Business Needs an Online Presence

Setting up camp or creating a strong online presence for your small business is crucial to your businesses success. Most small businesses do have an online presence. But, in general, the majority are not taking full advantage of the wealth of online platforms that exist. Many small businesses do not understand its importance. So, why is…

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The Power of Hashtags

Hashtags are an incredibly useful marketing tool. They promote engagement, categorize content, and help businesses connect with their consumers.  To begin, let’s work on defining what a hashtag is and how to recognize one.    Definition: A hashtag can be a word or short phrase. This phrase is often typed without spaces and preceded by the…

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Troll Management Tactics for Smart Business Owners

Troll Hangouts-Where they Lurk and How to Recognize Damage   Facebook–  Trolls love the comment section of the home newsfeed. Do not be surprised if they show up on your Facebook business page. How many stars does your Facebook business page have?  Do you know how to take this rating down if it reflects poorly…

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8 Things Business Professionals Should Never Do On Facebook

Facebook is the most widely used social networking platform with 1.49 billion users as of July 28, 2015. Whether you are a professional or aspiring to become one, maintaining a “clean” Facebook presence is important. According to an article by Jacob Davidson in TIME Magazine it is more important than users realize. “… 93% of hiring…

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