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business development

Rockstar Tools: Homesnap Part 3 DIY VIDEO

Video production is one of the major marketing hurdles modern real estate agents face.     You want to showcase your client’s home, but you do not have the time, patience or budget to learn how to be Spielberg to make that happen.    Thanks to Homesnap’s new DIY Video feature, they have made creative…

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Rockstar Tools: Homesnap Part 2

Do people know that you are a real estate agent?  Do you have a recognizable brand?  It is important to note that the key for an effective brand strategy is to pick one and then stick with it consistently.   Often when I sit down to train agents, they are overwhelmed by the many marketing options…

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4 EASY Things To Boost Your Business Right Now

  It is pleasure to work with so many talented people in our industry every week.    The passions that the majority of agents have for helping people find happiness in homeownership inspires me to keep writing.   Our work is seasonal, regional, and impacted by the ebbs and flows of the economy.    …

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Swag Starter: Where Can I Find Affordable Branding Materials?

Whether you are a new agent or a seasoned team leader finding quality and affordable “swag” to promote your brand can be challenging.    Over the years we have used several different promotional product companies and had a myriad of experiences.   From unsatisfactory packaging to skewed imprints, to sky-high pricing and too many processing fees, finding…

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Rockstar Tools: Homesnap Part 1

  Homesnap entered the real estate scene a few years ago and its preliminary technology caught my attention on the consumer side.   With one snap of your phone’s camera, you could easily pull up information about the property you were interested in.    Now the platform has grown to one of our favorite pro…

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Closing Gift Ideas: A Clean Start with The Optimist Co.

  Are you looking for creative gifts for clients? We found the perfect products that would make great closing gifts. The product is practical, and your clients are guaranteed to love it.   The Optimist Co. creates cleaning supplies with all-natural ingredients and without irritants. That makes these products especially ideal for people who suffer…

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Your Essential Summer Prospecting Checklist

Many agents have enjoyed a busy spring, and now are planning a few quick vacations this summer to enjoy the “fruits” of their work.   BUT before you head out for a few weeks at the beach… May we remind you… via GIPHY   Here is our simple checklist for making sure you do not…

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Get Inspired: Invest in Your Creativity for a Happier Career

 Are you happy?   Do you feel inspired? Investing in your creativity is a great way to boost your mood and your productivity.   Hobbies like painting, gardening, and cooking can help busy professionals feel less stressed and happier. The American Institute of Stress recommends making time for hobbies to reduce stress and fatigue.    Here are…

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How to Grow and Engage Your Instagram Audience

  Are you trying to grow your Instagram audience?  Here are a few tips to not only grow, but to also have an engaged audience.  If you don’t have an Instagram yet and you are looking for a basic guide to the app, click here to read one of my previous articles.   Set Goals…

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Leap To Improve Customer Service

  Our team just returned from #SMXWest.  This great conference was an eye opener for many emerging digital trends.  Surprisingly the most prominent theme that stood out was that no amount of flashy tech, widget or landing page can fix the user end and experience with the product/service.   Which leads me to my next statement……

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